"Christmas on the Sand"

In the village of La Jolla on Sunday, December 3rd, 2023.

Yes

Everyone is welcome to participate and spectate as they enjoy a festive day in La Jolla.

The Holiday Festival is open from 11:30 am to 1:00 pm and 3:30 pm to 4:00 pm. The Parade starts at 1:30 pm and lasts for about 90 minutes.

The City of San Diego provides Police and other Security services to ensure a safe event.

Yes.  All streets comply with ADA regulations. In addition, there is a designated ADA area (see "Parade Map").

Outside the event perimeter. Refer to "No Parking Map".

The event has never in its 66-year history been cancelled. The organizers will continue this rain-or-shine policy unless a freak storm should arrive. The City of San Diego direction will, of course, be followed.

No -- they are two parts of the same event. The Holiday Festival opens at 11:30 AM at Girard & Wall Streets and the Parade starts at Kline & Girard at 1:30 PM. The Event closes at 4:00PM.

At the La Jolla Recreation Center at the junction of Draper and Prospect Streets. Refer to "Parade Map".

Yes. The Parade is organized and managed by a 501c3 foundation, and all organizers are volunteers.  The Foundation is entirely supported by donations from community businesses and members. The costs (permits, security, administration, portable toilets, event barriers and tables, cleanup, etc.) increase every year, and we very much appreciate any and all donations. Donate Online Donate By Mail Donor Support Letter

Yes. Please fill out and submit the volunteer inquiry form.

Yes. See "Parade Map" for locations.

This event is in the main commercial district of La Jolla. There is a wide variety of restaurants, cafes and snack bars who will be pleased to serve you.

Yes. Please refer to MTS.

It is a traditional holiday Parade with bands, floats, equestrians, vintage vehicles, dog units, Marshals representing community leaders, schools, and community service organizations.

Any person or group or organization can submit an entry for approval. Slots are limited and priority is given to members of the La Jolla and San Diego community. Entries should demonstrate the spirit of the Holiday Season. They may integrate modest promotion of products and organizations, but the event organizers are likely to reject entries who solely focus on that aspect.

Interested Parade entrants must enter by October 31. Register Here

No.  The organizers must have the discretion to choose the order that is best for the event.

Your entry must include designation of a leader of your group. The Parade organizers will assign a coordinator to communicate with this leader.  After entry confirmation, this communication link should be established by the coordinator. If this has not happened,  please send an email to info@ljparade.com.

Yes, subject to the following constraints. The Parade includes a printed program, so changes to that information must be submitted at least two weeks before the event. Also, there are space limitations, so changes that increase the size of your entry must be approved by the organizers.

Email info@ljparade.com with your entrant name.

Yes. But they must hand them out (i.e., throwing items is forbidden).

No! Only one Santa will be allowed.  This "official" Santa will be at the Holiday Festival and will also be the at the end of the Parade and thereby signal its conclusion.

You will receive arrival and assembly instructions upon checking in for the La Jolla Christmas Parade. A check-in email will be sent to the designated contact for each entry. Upon successful check-in, you will promptly receive a confirmation email detailing your check-in status along with specific arrival and assembly instructions. If you don't find this email in your inbox, please check your JUNK/SPAM folder. Check-In opens on Wednesday, November 22 and closes on Tuesday, November 28. We kindly ask each entry's point of contact to pass along the arrival/assembly instructions. As a volunteer-led foundation, we lack the resources to relay this information to each member of your group.

This year, we've streamlined the process: there's no need for an in-person check-in. Instead, the check-in will be conducted online. Please watch for an email from info@ljparade.com with the subject "Entry Type -Time to Check-In! La Jolla Christmas Parade Check-In Open!", which will be sent at NOON on November 22nd. Remember to check your SPAM/Junk folder as well. Online check-in is available starting November 22nd and MUST be completed by 12 Noon PST on Tuesday, November 28th, 2023. After completing the check-in, you will receive an automatic confirmation email containing detailed arrival instructions. Please be advised that failure to complete your Check-In by 12 Noon PST on Tuesday, November 28th will result in the cancellation of your entry, barring access to the Parade.

The organizer call the location Santa's Village. It features Santa visits for children, arts-and-crafts, science, and Play.

The Holiday Festival is Sunday, December 3, and will be held at Girard Avenue and Wall Street in La Jolla. For more details, please refer to the Holiday Festival Map.

Holiday Festival Sunday, December 3rd, 2023 11:30 am - 4:00 pm Santa's Village 11:30 am - 4:00 pm Visits with Santa 11:30 - 1:00 and 2:30 pm - 4:00 pm Parade Start 1:30 pm

Visits with Santa are free of charge.

Visits with Santa 11:30 - 1:00 and 2:30 pm - 4:00 pm

At visits with Santa, there isn't a professional photographer available. You're welcome to bring your own camera or use your phone to capture the moment. Mrs. Claus, an event staff member, or even someone else in line is usually willing to help take a picture.

No, appointments are not mandatory. However, due to high demand, we recommend booking a time online to join the VIP queue. Walk-ins are welcome but will be accommodated after scheduled appointments. Click Here to reserve a time.

Space is limited. Please describe your concept by emailing info@ljparade.com.